In December 2024, SBI Life Insurance outperformed LIC in the regular premium (non-single premium) segment for individual policies. SBI Life collected ₹3,416 crore from new individual non-single premium policies, which was a 16.7% increase compared to December 2023. In contrast, LIC’s collections in the same category dropped by 15%, falling to ₹2,628 crore from ₹3,111 crore the previous year.
The difference in performance happened because of how the two companies approach their business. SBI Life focused on making flexible, customer-friendly policies and used banks and online platforms to reach more people. On the other hand, LIC mainly depends on its large network of agents but has struggled to keep up with the growing demand from younger customers who prefer online services.
Overall, LIC’s total premium collections for December 2024 dropped by more than 40%, declining from ₹22,981 crore in December 2023 to ₹13,523 crore. The steepest decline was observed in LIC’s group single premium policies, which fell by over 53% to ₹8,191 crore from ₹17,601 crore. This sharp reduction highlights LIC’s dependency on bulk group policies and its vulnerability to fluctuations in this segment, particularly amid increased competition and tightened corporate budgets for group insurance.
Despite these setbacks, LIC retained its leadership position, accounting for 44% of the total industry premiums of ₹30,218 crore in December 2024. However, its dominance is showing signs of erosion, particularly in high-growth areas like individual policies, where private players like SBI Life are gaining ground.
SBI Life, for instance, not only increased its December market share to 17.5% but also demonstrated strong performance over the April-December period, capturing a 9.5% market share. This was ahead of competitors like HDFC Life (8.2%) and ICICI Prudential Life (5.5%).
The life insurance industry as a whole recorded a 21% drop in premiums for December 2024 compared to the same month in 2023. This contraction reflects a broader trend of economic uncertainty and consumer caution in discretionary spending. LIC’s market share for the April-December period stood at 57.4%, down from 58.8% in the previous year, indicating a gradual but noticeable decline in its overall dominance.
The data shows that the insurance industry is changing, with private companies like SBI Life using faster services, new ideas, and better customer focus to compete with LIC. LIC is still a major player, but its future growth will depend on updating its products and services to meet what customers want today. SBI Life’s steady growth shows the advantage of focusing on regular premium policies and using modern ways to reach customers, like online platforms and banks.