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Reading: ITC, Godfrey Phillips Shares Under Pressure After Excise Duty Bill
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Invest Desk > Blog > Insights > ITC, Godfrey Phillips Shares Under Pressure After Excise Duty Bill
Insights

ITC, Godfrey Phillips Shares Under Pressure After Excise Duty Bill

Nandini Gupta
Last updated: 4 December 2025 10:34
By Nandini Gupta
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Highlights
  • Excise duty on unmanufactured tobacco set at 60–70%, while cigars, cheroots, and cigarettes have new duty slabs.
  • Chewing tobacco will face ₹100 per kg levy under the new excise regime.
  • Stocks of ITC, Godfrey Phillips, and other tobacco firms react as higher duties may affect margins and demand.
  • Actual market impact depends on final notifications, pricing strategies, and consumer demand response.

The Lok Sabha has passed the Central Excise (Amendment) Bill, 2025, bringing new excise duty rules for tobacco products. This legislation will apply once the current GST compensation cess ends, giving the government a mechanism to maintain tax incidence on tobacco and related items. The move has put tobacco stocks like ITC, Godfrey Phillips, and other players in the spotlight, as the market evaluates potential impacts on margins, demand, and profitability.

Under the Bill, unmanufactured tobacco, including raw leaves or tobacco meant for processing will face a tax of 60–70%. Cigars and cheroots will be taxed at 25% or ₹5,000 per 1,000 sticks, whichever is higher. Cigarettes will see duty based on length and filter type, ranging from ₹2,700 to ₹11,000 per 1,000 sticks. Chewing tobacco will attract a levy of ₹100 per kilogram. This replaces the previous cess-based system (GST + compensation cess), allowing the government to regulate taxes on “sin goods” even after the GST cess phase-out.

The market reaction has been noticeable. Stocks of ITC, Godfrey Phillips, and other tobacco companies are now under scrutiny, as higher duties could impact profit margins and potentially reduce consumer demand. Even before the Bill was passed, reports of potential duty hikes had already triggered share-price declines for some tobacco firms. Investors are carefully watching how companies adjust prices to pass on the tax burden without losing sales volume.

From a policy perspective, the Bill ensures that the government continues to collect revenue from a sector known for high tax incidence. For tobacco companies, however, it means cost structures may change significantly. Firms may need to raise retail prices, which could dampen demand, especially in price sensitive segments. This can result in lower volume growth and pressure on profitability.

For investors, the new excise regime introduces a degree of regulatory uncertainty. While companies may attempt to offset higher taxes through pricing strategies, there is no guarantee that consumers will absorb the cost increases. Consequently, tobacco stocks could experience heightened volatility in the short term. The Bill also sets the stage for potential structural shifts in the sector, such as changes in product mix, cost optimization measures, or strategic lobbying efforts for tax moderation.

The final impact will depend on multiple factors. These include government notifications, pricing decisions by tobacco firms, consumer responses, and compliance with the new regulations. Companies may innovate or restructure products and operations to maintain profitability. Investors should watch sales trends, profit margins, and regulatory guidance closely over the coming months.

In conclusion, the passage of the Central Excise (Amendment) Bill, 2025 marks a new era for the Indian tobacco sector. It ensures tax collection continuity post-GST cess but also introduces cost pressures for tobacco firms. Companies like ITC and Godfrey Phillips must adapt pricing and strategies to protect margins and market share, while investors must navigate the resulting volatility and uncertainty. The tobacco industry may see both short term stock fluctuations and long term structural changes as it adjusts to the new excise duty framework.

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