Zepto secured the 2nd position among the most downloaded food and beverage apps worldwide, just behind McDonald’s, which claimed the top spot. This demonstrates the growing preference for fast and convenient grocery delivery services, with Zepto leading the charge in India and expanding its influence globally.
Indian Companies Making Their Mark
India’s rapid digital adoption has propelled several homegrown companies to global rankings. Apart from Zepto:
– Zomato ranked 5th among the most downloaded food and beverage apps.
– Swiggy secured the 9th position, reinforcing India’s dominance in the food delivery market.
– Blinkit, another fast-growing grocery delivery service, ranked 10th, showing strong user demand in the quick commerce sector.
Rapid Growth in Quick Commerce
The grocery delivery segment, which includes Zepto and Blinkit, has witnessed remarkable growth in 2024. Zepto alone reported a 300% increase in user growth in India compared to the first half of the year. This surge highlights the growing consumer preference for instant delivery services that offer convenience and efficiency.
Zepto’s Business Expansion & Innovation
To further strengthen its foothold in the quick commerce industry, Zepto has been actively innovating and expanding its offerings:
– Introduction of ‘Buy Now, Pay Later’ (BNPL): This new feature allows users to shop conveniently and pay later, making the platform even more attractive for frequent buyers.
– Major Funding Boost: Zepto raised $350 million in November 2024, bringing its total funding to $1.95 billion. This substantial capital influx positions Zepto for aggressive expansion and technological advancements.
India’s Growing Influence in the App Market
India has become a key player in the global digital economy, contributing 16% of worldwide downloads in the food and drinks category. The country recorded an impressive 43.2 million app sessions in 2024, reflecting a 41% increase compared to 2023.
Beyond the food and drinks sector, Indian apps have also made waves in other categories:
– E-commerce: Meesho was the most downloaded retail app, while Flipkart ranked 6th.
– Video Streaming: JioCinema was the 2nd most downloaded streaming app globally, after Netflix.
– Finance: Three Indian apps ranked among the top finance apps worldwide.
– Cryptocurrency: India witnessed a 26% increase in sessions on crypto-related apps, indicating growing interest in digital assets.
– Carpooling: Rapido, India’s bike taxi and ride-sharing service, was among the top 10 globally in this category.
Zepto’s rapid growth and strong funding position it as a leading player in the global quick commerce industry. As the demand for instant grocery delivery continues to rise, Zepto’s focus on innovation, customer convenience, and financial strength is driving its success. With India emerging as a major force in the global app ecosystem, the future looks promising for Zepto and other homegrown tech-driven companies.