Uber Direct Launches in India, Enters B2B Logistics via ONDC

Uber has officially entered India’s B2B logistics space with the launch of Uber Direct, a new service designed specifically for business to business deliveries. This move expands Uber’s portfolio beyond ride-hailing and consumer-focused deliveries, positioning it as a comprehensive logistics and mobility platform. The launch was carried out in partnership with ONDC (Open Network for Digital Commerce), India’s government-backed digital infrastructure for commerce, allowing businesses on the network to access Uber’s delivery fleet without owning or managing their own vehicles.

At present, Uber Direct is live in Bengaluru, focusing initially on grocery deliveries. Early partners include Zepto and KPN Farm Fresh, enabling seamless last mile delivery to consumers. Over time, Uber plans to expand the service to other cities, incorporate restaurants and food chains, and extend to additional delivery formats. This gradual rollout is aimed at capturing a larger portion of India’s growing B2B logistics market while leveraging Uber’s existing driver network and operational infrastructure.

Unlike Uber’s consumer-facing offerings, such as Uber Courier, Uber Direct is business-focused. Businesses can integrate Uber’s delivery services directly into their own apps or websites, and Uber handles the delivery process end to end. This “plug-and-play” model is particularly advantageous for small and medium sized enterprises, which often lack their own logistics setup. By combining ONDC’s platform with Uber’s extensive network, sellers can scale operations quickly and efficiently while reducing overhead costs.

The launch also aligns with Uber’s broader strategic aim to become a multi-service platform in India. Alongside B2B logistics, Uber has expanded the app’s functionality to include metro ticket booking in Bengaluru, offering QR based tickets, real time updates, and route planning, similar to features previously rolled out in Delhi, Mumbai, and Chennai. These expansions showcase Uber’s intent to position itself as more than a ride hailing app, offering mobility, commerce, and logistics solutions under one umbrella.

For businesses, Uber Direct provides a ready made logistics infrastructure, making last-mile delivery easier, faster, and more reliable. For the Indian e-commerce ecosystem, the service increases competition in B2B logistics, potentially leading to improved delivery speeds, service quality, and cost efficiency. Meanwhile, the ONDC partnership strengthens the network itself, demonstrating how large private players can plug into open public infrastructure to provide services at scale.

Overall, Uber Direct represents a significant move in India’s B2B delivery and logistics landscape. By integrating with ONDC, focusing on scalable operations, and starting with the high demand grocery segment, Uber is setting the stage to expand its logistics footprint while providing businesses with an efficient, low overhead delivery solution.