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June 17, 2026
Investdesk

NSE

Ambica Agarbathies & Aroma industries LimitedAMBICAAGAR

Ambica Agarbathies & Aroma Industries Limited is an Indian company engaged in the manufacture and distribution of incense sticks, agarbattis, and other aroma-related products.

Key productsIncense sticks, agarbattis, essential oils, air fresheners
GeographyIndia (domestic market)
CompetitorsGanesh Shankar Agarbatti Company, Shree Venkateshwara Agarbatti Co. Ltd.

AI-generated overview — verify before relying on it.

Net institutional flow

−₹0.4 Cr

Institutional buyers

1 in / 1 out

High-impact filings

0 · tilt Neutral

Next corporate action

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Competitive landscape — the read

vs most-traded names · ALL
1M3M6M1Y2YAll
Institutional money is backing ATALREAL hardest (+₹7.2 Cr net). AMBICAAGAR ranks #4 of 7 on flow (net buying +₹0 Cr).
#CompanyInst. flow ₹CrDealsHi-impactFiling mom.BuzzNews
1ATALREAL+₹7.2 Cr154————
2MOBIKWIK+₹0.1 Cr83————
3QUADFUTURE+₹0 Cr134————
4AMBICAAGARThis—————10
5MTNL+₹0 Cr2————
6GATECH+₹0 Cr8————
7IRMENERGY−₹2.2 Cr328————

Ranked by net institutional flow (buys − sells, ₹Cr). Filing momentum = bullish − bearish filings; Buzz = news+social sentiment. Curate peers in the company admin.

SWOT

Strengths

  • • Diversified product portfolio with a mix of incense sticks and other aroma-related products
  • • Established brand presence in the Indian market through its strong distribution network
  • • Competitive pricing strategy to attract price-sensitive customers
  • • In-house manufacturing capabilities to maintain control over quality and costs

Weaknesses

  • • Dependence on a single raw material (agarbatti sticks) for a significant portion of its revenue
  • • High competition from local players in the Indian market
  • • Limited presence in international markets, exposing it to currency fluctuations and trade risks
  • • Dependence on a few large customers, which can be a risk if they were to reduce their purchases

Opportunities

  • • Growing demand for premium and specialty aroma products in the Indian market
  • • Expansion into new product categories such as home fragrance and wellness products
  • • Increasing focus on e-commerce and digital marketing to reach a wider customer base
  • • Exploration of opportunities in international markets, particularly in Southeast Asia

Threats

  • • Fluctuations in raw material costs due to changes in global demand and supply
  • • Compliance with changing regulatory requirements related to product safety and environmental impact
  • • Intensifying competition from foreign players entering the Indian market
  • • Rising input costs, including labor and transportation expenses

AI-generated from our data — verify before relying on it.

Timeline — AMBICAAGAR day by day

1M3M6M1Y2YAll
  1. 2026-02-19NewsGujarat at centre of thriving illegal mosquito repellent incense stick market in IndiaTopic · Incense sticks
  2. 2026-02-05NewsZed Black eyes top spot in India’s incense segment; looks at ₹1,000 cr by FY27Topic · Incense sticks
  3. 2025-12-27NewsIndia bans harmful chemicals in agarbattis, introduces BIS safety standardTopic · agarbattis
  4. 2025-12-27NewsBIS Notifies First Indian Standard for AgarbattisTopic · agarbattis
  5. 2025-12-27NewsNew BIS standard for incense sticks to ensure consumer safetyTopic · Incense sticks
  6. 2025-12-26NewsBoost To Rs 8,000-Crore Market: New 'Agarbatti' Quality Standard Gets Govt NodTopic · agarbattis
  7. 2025-12-26NewsNew BIS standard for 'agarbattis' to ensure consumer safety, boost Rs 8,000 cr marketTopic · agarbattis
  8. 2025-12-26NewsIndia rolls out first dedicated standard for incense sticks amid global scrutinyTopic · Incense sticks
  9. 2025-12-26NewsNew BIS standard for incense sticks: Govt bans certain substances; flags 'potential impact on human healtTopic · Incense sticks
  10. 2025-10-10News‘Indian incense sticks gaining popularity in China’s Yiwu market’: Chinese Embassy spokespersonTopic · Incense sticks
  11. 2025-08-05BulkBUY · ₹0.6 CrIRAGE BROKING SERVICES LLP
  12. 2025-08-05BulkSELL · ₹0.8 CrIRAGE BROKING SERVICES LLP
  13. 2025-08-05BulkBUY · ₹1.8 CrRIMPY MITTAL
  14. 2025-08-05BulkSELL · ₹1.8 CrRIMPY MITTAL
  15. 2025-08-05NetDay net −₹0.2 Cr
  16. 2025-07-15BulkBUY · ₹0.3 CrIRAGE BROKING SERVICES LLP
  17. 2025-07-15BulkSELL · ₹0.5 CrIRAGE BROKING SERVICES LLP
  18. 2025-07-15BulkSELL · ₹0.3 CrRIMPY MITTAL
  19. 2025-07-15BulkBUY · ₹0.6 CrRIMPY MITTAL
  20. 2025-07-15NetDay net −₹0 Cr
  21. 2025-07-10BulkBUY · ₹0.3 CrIRAGE BROKING SERVICES LLP
  22. 2025-07-10BulkSELL · ₹0.3 CrIRAGE BROKING SERVICES LLP
  23. 2025-07-10BulkSELL · ₹0.3 CrRIMPY MITTAL
  24. 2025-07-10BulkBUY · ₹0.3 CrRIMPY MITTAL
  25. 2025-07-10NetDay net −₹0 Cr
  26. 2025-05-27BulkSELL · ₹0.1 CrORION STOCKS LTD
  27. 2025-05-27BulkBUY · ₹0.3 CrORION STOCKS LTD
  28. 2025-05-27NetDay net +₹0.2 Cr
  29. 2024-08-20BulkBUY · ₹0.2 CrMULTIPLIER SHARE & STOCK ADVISORS PRIVATE LIMITED
  30. 2024-08-20BulkSELL · ₹0.6 CrMULTIPLIER SHARE & STOCK ADVISORS PRIVATE LIMITED
  31. 2024-08-20NetDay net −₹0.4 Cr

Merged from deals, filings, corporate actions and news — newest first. Compact rolls each day up to net flow + counts. Scope with the range above.

Filings that matter

No scored filings for AMBICAAGAR yet.

Bulk & block deals

1M3M6M1Y2YAll

16 deals · 2024-08-20 → 2025-08-05

DateCounterpartyTypeSideValue
2025-08-05IRAGE BROKING SERVICES LLPProp / churnBUY₹0.6 Cr
2025-08-05IRAGE BROKING SERVICES LLPProp / churnSELL₹0.8 Cr
2025-08-05RIMPY MITTALHNI / otherBUY₹1.8 Cr
2025-08-05RIMPY MITTALHNI / otherSELL₹1.8 Cr
2025-07-15IRAGE BROKING SERVICES LLPProp / churnBUY₹0.3 Cr
2025-07-15IRAGE BROKING SERVICES LLPProp / churnSELL₹0.5 Cr
2025-07-15RIMPY MITTALHNI / otherSELL₹0.3 Cr
2025-07-15RIMPY MITTALHNI / otherBUY₹0.6 Cr
2025-07-10IRAGE BROKING SERVICES LLPProp / churnBUY₹0.3 Cr
2025-07-10IRAGE BROKING SERVICES LLPProp / churnSELL₹0.3 Cr

16 deals in the selected window — corporate actions are scoped to the same period. ~2 years of history available.

News & chatter on AMBICAAGAR

RSS News

10
Gujarat at centre of thriving illegal mosquito repellent incense stick market in India

Topic · Incense sticks · 19/2/2026

Zed Black eyes top spot in India’s incense segment; looks at ₹1,000 cr by FY27

Topic · Incense sticks · 5/2/2026

India bans harmful chemicals in agarbattis, introduces BIS safety standard

Topic · agarbattis · 27/12/2025

BIS Notifies First Indian Standard for Agarbattis

Topic · agarbattis · 27/12/2025

New BIS standard for incense sticks to ensure consumer safety

Topic · Incense sticks · 27/12/2025

Boost To Rs 8,000-Crore Market: New 'Agarbatti' Quality Standard Gets Govt Nod

Topic · agarbattis · 26/12/2025

New BIS standard for 'agarbattis' to ensure consumer safety, boost Rs 8,000 cr market

Topic · agarbattis · 26/12/2025

India rolls out first dedicated standard for incense sticks amid global scrutiny

Topic · Incense sticks · 26/12/2025

New BIS standard for incense sticks: Govt bans certain substances; flags 'potential impact on human healt

Topic · Incense sticks · 26/12/2025

‘Indian incense sticks gaining popularity in China’s Yiwu market’: Chinese Embassy spokesperson

Topic · Incense sticks · 10/10/2025

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